Toward the end of the 1950s there was a public panic when it was revealed that advertisers were trying to influence buyer behavior on a subconscious level by planting hidden messages in advertisements and in movies. These messages were called “subliminal suggestions” (from the Latin sub-limen, meaning “below consciousness”). The idea of using subliminal messages through movies and television is hardly new. In particular, televisions have “programs” that come on “networks” whi